Your website can be a great, cost-effective tool to attract and nurture B2B leads. How to reach this state of lead generation bliss? Pay obedience to the following 5 Social Media Commandments & sing Hallelujah!
You catch flies with honey, not with vinegar. Use this deep biological wisdom to your advantage. Offer great content on your website that is unique and provides lots of goodness (insight, education, and entertainment). Leads will flock to your website and stick to it.
There’s an entire Wikipedia entry on the debate about “if-a-tree-falls-in-the-forest-and –nobody-hears-it-does-it-make-a-sound? (Click here if you must read the article)”. The Social Media morale of this story: don’t let your great content end up like the fallen tree. Make some noise!
You don’t have to be Dale Carnegie to understand that incessantly yepping about ‘me, myself and I‘ is not a great conversation-starter. Is your website about what your customers and prospects are yearning for – or does it resemble an entry for the award for ‘the industry’s most obnoxious self-obsessed player’?
Why do the hard work of promoting your website, when you can get others to ‘facebook-like’, ‘Google-plus’, ‘re-tweet’ and ‘Link-you-In’ your content? Sprinkle Social Bling all over each piece of content. Be generous. Don’t hold back. Go for viral.
This is where you’re finally getting selfish. After all, the whole point of building awesome content and shout from the rooftops , is to build up a nice, fat pipeline of leads and prospects. The ‘Call to action’ is the hook to achieve that, and it looks something like this: “Did you like my 10 tips on how to motivate your team? Well, here’s my the definite & awesome whitepaper on leadership, why don’t you give me your e-mail address in return? “
This article was written by rondekko