You don’t have to be Dale Carnegie to understand that incessantly yepping about ‘me, myself and I‘ is not a great conversation-starter. Is your website about what your customers and prospects are yearning for – or does it resemble an entry for the award for ‘the industry’s most obnoxious self-obsessed player’?

This is where you’re finally getting selfish. After all, the whole point of building awesome content and shout  from the rooftops , is to build up a nice, fat pipeline of leads and prospects. The ‘Call to action’ is the hook to achieve that, and it looks something like this: “Did you like my 10 tips on how to motivate your team? Well, here’s my the definite & awesome whitepaper  on leadership,  why don’t you give me your e-mail address in return? “