Category archive: Creating pull

The single best way to generate B2B leads on a shoestring budget

InMail: your best Lead Generation bet Just imagine: you have a tiny budget to grow your (B2B) Business. How do you spend your scarce, hard-earned marketing money to get into accounts and close these new crucial deals that will make your business soar? My recommendation is a direct and ‘warm’ approach via LinkedIn’s ‘InMail’ feature….

2013 B2B Marketing Plan-o-Gram Template

Get your copy of the 2013 B2B Plan-o-Gram templates. This document will help you plan tweets, Facebook promotions, LinkedIn updates, emails and more to amplify your content and coordinate your messaging. See on content.netprospex.com

The 5 Commandments of Social Media B2B Lead Generation Bliss

Amen? Your website can be a great, cost-effective tool to attract and nurture B2B leads. How to reach this state of lead generation bliss?  Pay obedience to the following 5 Social Media Commandments & sing Hallelujah! 1st Commandment - “Thy shall offer great content” You catch flies with honey, not with vinegar. Use this deep biological wisdom…

Rev it up: building the ultimate sales machine. Part 1 – lead generation

Introduction You have to excuse me for my gear-headedness, but I have spent 8 years of my career in Detroit. In Motown, acceptable topics for polite conversation with strangers at a birthday party are the latest car-models or the woes of supplier so-and-so. B2B sales organizations show lots of similarities with engines. The Ultimate Sales…

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