InMail: your best Lead Generation bet Just imagine: you have a tiny budget to grow your (B2B) Business. How do you spend your scarce, hard-earned marketing money to get into accounts and close these new crucial deals that will make your business soar? My recommendation is a direct and ‘warm’ approach via LinkedIn’s ‘InMail’ feature….
All this money, and brains too One of my favorite non-fiction authors at the moment is Nassim Nicholas Taleb. His claim to fame: he foresaw the meltdown of the Financial System – pre-2008. In his books ‘Fooled by Randomness’ and ‘The Black Swan’ he makes a very compeling case that our current financial system is…
Get your copy of the 2013 B2B Plan-o-Gram templates. This document will help you plan tweets, Facebook promotions, LinkedIn updates, emails and more to amplify your content and coordinate your messaging. See on content.netprospex.com
Amen? Your website can be a great, cost-effective tool to attract and nurture B2B leads. How to reach this state of lead generation bliss? Pay obedience to the following 5 Social Media Commandments & sing Hallelujah! 1st Commandment - “Thy shall offer great content” You catch flies with honey, not with vinegar. Use this deep biological wisdom…
Introduction This is the second installment – titled ‘Building Revenue’ – on how to build a B2B revenue engine for High-Tech products and solutions. You can find the first Installment 1 – “Creating Pull” – here. Is it all about people? Building revenue is 80% art and 20% science: the success of high-performing sales organization…
Introduction You have to excuse me for my gear-headedness, but I have spent 8 years of my career in Detroit. In Motown, acceptable topics for polite conversation with strangers at a birthday party are the latest car-models or the woes of supplier so-and-so. B2B sales organizations show lots of similarities with engines. The Ultimate Sales…
What is IaaS? Infrastructure-as-a-Service (IaaS) means that you can rent a computer plus storage capacity via the (inter)net and only pay for what you use. The ‘compute’ power delivered via IaaS is available immediately – as in ‘as-fast-as-you-type-your-credit-card-details’ – and there are no technical limitations (only financial) to the number of machines that can be…